School of Communications

Media Communications

At Four Winds University, we offer a dynamic Media Communications program designed to prepare students for successful careers in the rapidly evolving media landscape. Our curriculum combines theoretical knowledge with practical skills, ensuring that students are well-equipped to navigate and influence media environments. Here’s how our program offerings are structured:

Bachelor of Arts in Media Communications

Core Areas:

• Media Theory and Criticism – Introduces students to critical theories and approaches for analyzing media texts and contexts.
• Digital Media Production – Provides hands-on experience in creating and editing digital content across various platforms, including video, web, and social media.
• Media Ethics and Law – Explores the legal frameworks and ethical considerations relevant to media practice and consumption.
• Cross-Cultural Communication – Focuses on the challenges and strategies for effective communication in diverse cultural settings, emphasizing the importance of cultural sensitivity.

Master of Arts in Media Communications

Specializations:

• Strategic Media Communications – Develops advanced skills in strategic planning for media campaigns, including market analysis and audience segmentation.
• Multimedia Journalism – Prepares students for careers in journalism, emphasizing storytelling through multiple media formats, such as text, video, and audio.
• Public Relations and Advocacy – Focuses on the use of media for public relations, branding, and advocacy, teaching students how to craft compelling narratives and manage public perceptions.
• Digital Media Analytics – Equips students with skills to analyze and interpret data from digital media campaigns to optimize strategies and measure effectiveness.

Doctorate in Media Communications

Concentrations:

• Media Influence and Social Change – Provides in-depth study of how media influences public opinion and drives social change, with a focus on campaign management and outcome evaluation.
• Advanced Digital Production Techniques – Focuses on cutting-edge production techniques in digital media, including virtual reality (VR), augmented reality (AR), and interactive storytelling.
• Media Policy and Regulation – Studies the impact of policy and regulatory environments on media operations and freedoms.
• Global Media Systems – Examines global media structures and flows, preparing students for international media operations and cultural exchanges.

Each educational level at Four Winds University is carefully crafted to build upon the previous one, ensuring that graduates are thoroughly prepared to meet the challenges and opportunities in the field of Media Communications.